Do you find technology and business news boring? We spice it up for you! Read us daily for quick insights and analysis that make you sharper every day at 8AM.
      

Super rich individuals, top VCs, CxOs, executives, founders, policymakers, and students from India's top institutions read us daily. Reach them through The Signal, because you won’t get these eyeballs elsewhere.

We are almost never the first to break news. But we are often the first to make sense of the news. So it is when we are the news.
      

Institutions

Super rich individuals, top VCs, CxOs, executives, founders, policymakers, and students from India's top institutions read us daily. Reach them through The Signal, because you won’t get these eyeballs elsewhere. 

Get noticed

They've advertised on The Signal

Soumya is a media & entertainment reporter, based in Mumbai since 2014. Earlier, she spent five years tracking consumer and retail businesses for  The Economic Times, Mint, Fortune India, and YourStory. 

Soumya Gupta

Cut through the noise to get all the signals that matter in the business of content in India - from entertainment companies to social media platforms, content we love and the people creating them.

Loved by 1000s of fans

Here's what our readers say about The Impression

They've advertised with us

 Here's the team that works round the clock to make business news a fun and enjoyable experience. Do say hi!

Meet the team that makes you smarter

An originally reported long read guaranteed to leave you thinking deeply.

Loved by 55,000+ elite readers

We get a lot of love

 Jaideep is a Bengaluru-based journalist with over a decade of experience, largely in sports journalism. Since 2017, he has focussed on the business side of sports, with bylines in publications such as The Ken, Forbes India, Quartz India, Mint Lounge, and Scroll.in. He previously authored The Ken’s weekly sports business newsletter called Moneyball.

Jaideep Vaidya

A weekly newsletter that goes beyond the headlines and gives you all the necessary signals you need to understand India's sports and gaming industries better

Loved by 1000s of sports fans

Here's what our readers say about The Playbook

Get Noticed

Our team works round the clock to make business news a fun and enjoyable experience. Do say hi!

Meet the team that prepares your daily fix

Get smart with our curated stories that separate The Signal from the noise. Informal yet informative, our crisp analyses and sharp insights give you the edge. In just a few minutes. The best part, it's FREE! 

Loved by 75,000+ elite readers

The Signal brings to you a podcast that talks to entrepreneurs, artistes and independent professionals across India and goes back to their days at college, at campus to understand how their professional journeys took shape.

The Communist Party of China is getting ready to hold its once every five years Congress starting October 16.

Will Xi Jinping Secure A Third Term?

Check out our featured podcasts

Are you tired of tech bro podcasts? Well, this is not going to be one. TechTonic Shift is a podcast where global developments in technology are dissected with a dose of positivity as well as skepticism. 

You’ve read The Signal, and you’ve told us you love it. Here’s something more. The Signal Daily, an aural deep dive into news. Tune in every 8 am.

For more insights

After some fun days at DU and then ISB - Hyderabad, and her work as a research analyst with McKinsey, Aditi Balbir has had her professional journey packed with a whole lot of travel thanks to her sustainable eco friendly resort venture v resorts. She’s also an investor who pushes for women founded startups.

After some fun days at DU and then ISB - Hyderabad, and her work as a research analyst with McKinsey, Aditi Balbir has had her professional journey packed with a whole lot of travel thanks to her sustainable eco friendly resort venture v resorts. She’s also an investor who pushes for women founded startups.

Back To Campus With Aditi Balbir

In this episode we have Aadit Palicha, the 19 year old, who is now synonymous with Zepto - the grocery delivery service. He speaks to Rajneil Kamath about how in less than a year, he went from being a student to almost hitting unicorn status with his disruptive startup.

In this episode we have Aadit Palicha, the 19 year old, who is now synonymous with Zepto - the grocery delivery service. He speaks to Rajneil Kamath about how in less than a year, he went from being a student to almost hitting unicorn status with his disruptive startup.

Back To Campus With Aadit Palicha

In this episode, we have Alicia Souza, a woman who wears many hats, including artist, illustrator, digital entrepreneur, and a pet parent. She is passionate about her happy and cheerful illustrations. She has a huge fan base for her illustrations and merchandise under her own brand, Alicia Souza.

In this episode, we have Alicia Souza, a woman who wears many hats, including artist, illustrator, digital entrepreneur, and a pet parent. She is passionate about her happy and cheerful illustrations. She has a huge fan base for her illustrations and merchandise under her own brand, Alicia Souza.

Back To Campus With Alicia Souza

In this episode, we have Garima Surana, and you’ve probably heard her on Popkast with Garima, a podcast running since 2020. She is also the CEO of Sochcast - a podcast platform for women.

In this episode, we have Garima Surana, and you’ve probably heard her on Popkast with Garima, a podcast running since 2020. She is also the CEO of Sochcast - a podcast platform for women.

Back To Campus With Garima Surana

In this episode, we have Sunchika Pandey, also known as Twitter Madame, is the mastermind behind Mumbai Police's witty viral tweets. While Sunchika lives and breathes crime reporting, she travelled all the way from Ranchi to Delhi to finally Mumbai. She is currently a digital entrepreneur and the founder of HAT Media.

In this episode, we have Sunchika Pandey, also known as Twitter Madame, is the mastermind behind Mumbai Police&#39;s witty viral tweets. While Sunchika lives and breathes crime reporting, she travelled all the way from Ranchi to Delhi to finally Mumbai. She is currently a digital entrepreneur and the founder of HAT Media.

Back To Campus With Sunchika Pandey

In this episode, we have none other than Naomi Datta, a proud author of two books - The 6 pm slot and How to be a likeable bigot. A Malayalam film enthusiast, Naomi is also a long form non-fiction writer; before she turned into a full time creative consultant, she was a TV journalist at Times Now, and CNBC TV 18. She talks to host Rajneil Kamath about her ambitions back in school and college and how she got that first break as a news anchor.

In this episode, we have none other than Naomi Datta, a proud author of two books - The 6 pm slot and How to be a likeable bigot. A Malayalam film enthusiast, Naomi is also a long form non-fiction writer; before she turned into a full time creative consultant, she was a TV journalist at Times Now, and CNBC TV 18. She talks to host Rajneil Kamath about her ambitions back in school and college and how she got that first break as a news anchor.

Back To Campus With Naomi Datta

In this episode, Rohit Agarwala, the creator of Barely Opinionated, which is considered to be one of India's fastest growing infotainment communities, speaks to host Rajneil Kamath about some instrumental days in college, not too long ago. While he is a successful entrepreneur and a J Cole fan, Rohit's life also majorly revolves around content creation and influencer marketing.

In this episode, Rohit Agarwala, the creator of Barely Opinionated, which is considered to be one of India&#39;s fastest growing infotainment communities, speaks to host Rajneil Kamath about some instrumental days in college, not too long ago. While he is a successful entrepreneur and a J Cole fan, Rohit&#39;s life also majorly revolves around content creation and influencer marketing.

Back To Campus With Rohit Agarwala

In this episode, Pratik Gupta, the co-founder of both FoxyMoron and Zoo Media Network gives host, Rajneil Kamath an insight into his college days in Mumbai city. Essentially, Pratik, a digital entrepreneur who has been successful in scaling enterprises in the Web 2.0 and Web 3.0 domains; has had an incredible journey dating back to his college days. At the age of 19, Pratik launched his first agency, FoxyMoron which served as the beginning of his career. He didn’t stop there. Pratik went on to develop Asia's largest independent media network, Zoo Media.

In this episode, Pratik Gupta, the co-founder of both FoxyMoron and Zoo Media Network gives host, Rajneil Kamath an insight into his college days in Mumbai city. Essentially, Pratik, a digital entrepreneur who has been successful in scaling enterprises in the Web 2.0 and Web 3.0 domains; has had an incredible journey dating back to his college days. At the age of 19, Pratik launched his first agency, FoxyMoron which served as the beginning of his career. He didn’t stop there. Pratik went on to develop Asia&#39;s largest independent media network, Zoo Media.

Back To Campus With Pratik Gupta 

In this episode, we have Azaan Feroz Sait, an entrepreneur and a community builder from Bengaluru. He aims to create communities through storytelling, commerce, and phygital surfaces. Host, Rajneil Kamath speaks to the young co-founder of The Hub, a shared space ecosystem offering creative places for Co-Living, Co-Working, and other events under one roof.

In this episode, we have Azaan Feroz Sait, an entrepreneur and a community builder from Bengaluru. He aims to create communities through storytelling, commerce, and phygital surfaces. Host, Rajneil Kamath speaks to the young co-founder of The Hub, a shared space ecosystem offering creative places for Co-Living, Co-Working, and other events under one roof.

Back To Campus With Azaan Feroz Sait 

In this episode, Harsha Bhogle, a former engineer who also went to IIM Ahmedabad and is now a sports commentator talks to host Rajneil Kamath about how his early days led him to be the Voice of Indian Cricket. A Hyderabadi at heart, over the years, he has established his position as one of the most renowned figures in the world of cricket.

In this episode, Harsha Bhogle, a former engineer who also went to IIM Ahmedabad and is now a sports commentator talks to host Rajneil Kamath about how his early days led him to be the Voice of Indian Cricket. A Hyderabadi at heart, over the years, he has established his position as one of the most renowned figures in the world of cricket.

Back To Campus

Check out our featured podcasts

For more insights

Get noticed

Have 5 minutes? Start reading.